Both the Airbus and Boeing PR teams have gone all out to cover their activity at the 2012 Farnborough Air Show with videos offering highlights for each day of the show. However and as you can see from the following videos, the PR teams of both Airbus and Boeing took radically different approaches to get their respective messages across with Airbus daily highlight videos having no commentary and just plenty of great aircraft videos set to music while Boeing’s daily highlight videos sound like a commercial intended for Wall Street analysts:
Day One at the 2012 Farnborough Air Show
[youtube=http://www.youtube.com/watch?v=LP89bIwFAMU&w=480]
[youtube=http://www.youtube.com/watch?v=LKydeOcQZ9Q&w=480]
Day Two at the 2012 Farnborough Air Show
[youtube=http://www.youtube.com/watch?v=qIzlTu6ltDM&w=480]
[youtube=http://www.youtube.com/watch?v=3BBxWO9MZa0&w=480]
Day Three at the 2012 Farnborough Air Show
[youtube=http://www.youtube.com/watch?v=EqgUKiWm8c0&w=480]
[youtube=http://www.youtube.com/watch?v=zPqO9Jdo_Lw&w=480]
Day Four at the 2012 Farnborough Air Show
[youtube=http://www.youtube.com/watch?v=pylVH3MloF8&w=480]
I should mention there are plenty of dry Airbus videos on their YouTube channel as well as on the Boeing YouTube channel. Nevertheless, who do you think should win an award for having the best or most effective 2012 Farnborough Air Show PR videos, Airbus or Boeing? Feel free to tell us in the comments section below…